Designing Motivation That Moves You
Solo Product Designer | 2019-2021
Summary
An entrepreneur, actress, and wellness advocate, envisioned a personalized, on-demand fitness app for diverse lifestyles — from busy professionals to pregnant moms. The app needed to support tailored meal planning, fitness routines, and product recommendations, all while staying simple and delightful to use.
Power point deck cover
Analysis of Competitors 1
Analysis of Competitors 2
Research & Discovery
• We analyzed top wellness apps to find gaps in usability, customization, and information overload. These insights influenced our approach to simplicity in navigation and personalization.
• Part of my design process was identifying key personas to understand our audience and creatively design a tailored approach.
• Defining our users & their pain points
•Through stakeholder sessions we created our focus group.
• User flows came next
Discovery
We brainstormed flows that would:
•Tailor content based on user lifestyle
•Consolidate complex features into digestible steps
•Make onboarding smarter through a needs-based questionnaire
Early Project Planning
wireframes
•We explored three design styles. The final look blended wellness tones with Heidi’s brand palette:
•Textured banner from the brand logo
•Subtle pinks as accent, not dominant
•Clear iconography for meal, fitness, and tracking features
3 Different style treatments
On boarding screens
Building a System
• Started to work on the website for launch
•Created powerpoint slide for pitch deck
• New Iconography
• Protyped flows to show interaction of future features
• Color & Typography hierarchy defined
• Marketing Material
• Protyped flows to show interaction of future features for Dev team
Specs for the dev team
Interaction
Mock Up 1
Interaction
Mock Up 2
Website Mock Up
Highlights & Outcomes
200+
Screens Designed
Iterations to refine usability
1 App
Delivered a scalable, lifestyle-centric app focused on nutrition, fitness, and shopping
• Built a smart onboarding questionnaire that filtered content by user lifestyle — helping users see only what matters most to them.
• Designed modular layouts with prioritized UI cards and collapsible components.
•Used pink only as an accent and brought in logo textures to retain brand identity subtly.
• Break down the features by priority
Final Main Screens
workout flow from wireframes to design layouts
Reflection
What I could have improved:
• This project taught me to do research often and through out the process.
• Validating my design decisions by using data. I should of tested the color options by running usability tests.
• In retrospect, I wish to had run A/B testing to see how our designs did in comparison, and tested it against accessibility guidelines
