KC Designs

Designing Motivation That Moves You

Solo Product Designer | 2019-2021

Summary

An entrepreneur, actress, and wellness advocate, envisioned a personalized, on-demand fitness app for diverse lifestyles — from busy professionals to pregnant moms. The app needed to support tailored meal planning, fitness routines, and product recommendations, all while staying simple and delightful to use.

Power point deck cover

How it Started

• At a meeting I received notes about the goals for the app, at the time I was working with a design agency.

• The branding & logo was already created from a previous agency.

• This is a one stop for wellness app that is full of resources for the subscriber, with many tools for the user

• Maintaining simplicity while packing in many features
Balancing brand color with wider appeal

• At a meeting I received notes about the goals for the app, at the time I was working with a design agency.

• The branding & logo was already created from a previous agency.

• This is a one stop for wellness app that is full of resources for the subscriber, with many tools for the user

• Maintaining simplicity while packing in many features
• Balancing brand color with wider appeal

Analysis of Competitors 1

Analysis of Competitors 2

Core Obstacles:

• Competition in a saturated market

• How would would we cater for so many different users?

• High user drop-off after first use

• We would need lots of content

• I knew nothing of home selling

• How were we going to stand out

• No onboarding or user guidance

• Which core capabilities should define the MVP? We had too many features we wanted.

• Long tedious painful sign ups

• How do we make it easy to navigate through all this content?

Core Obstacles:

• Competition in a saturated market

• How would would we cater for so many different users?

• We would need lots of content

• How were we going to stand out

• Which core capabilities should define the MVP? We had too many features we wanted.

• How do we make it easy to navigate through all this content?

Core Obstacles:

• Competition in a saturated market

• How would would we cater for so many different users?

• High user drop-off after first use

• We would need lots of content

• I knew nothing of home selling

• How were we going to stand out

• No onboarding or user guidance

• Which core capabilities should define the MVP? We had too many features we wanted.

• Long tedious painful sign ups

• How do we make it easy to navigate through all this content?

Research & Discovery

• We analyzed top wellness apps to find gaps in usability, customization, and information overload. These insights influenced our approach to simplicity in navigation and personalization.
• Part of my design process was identifying key personas to understand our audience and creatively design a tailored approach.
• Defining our users & their pain points
•Through stakeholder sessions we created our focus group.
• User flows came next

Discovery

Ideation & Design Validation

We brainstormed flows that would:

•Tailor content based on user lifestyle

•Consolidate complex features into digestible steps

•Make onboarding smarter through a needs-based questionnaire

Early Project Planning

wireframes

•We explored three design styles. The final look blended wellness tones with Reality Check's brand palette:
•Textured banner from the brand logo
•Subtle pinks as accent, not dominant
•Clear iconography for meal, fitness, and tracking features

3 Different style treatments

On boarding screens

Building a System

• Started to work on the website for launch
•Created powerpoint slide for pitch deck

• New Iconography
• Protyped flows to show interaction of future features

• Color & Typography hierarchy defined
• Marketing Material

• Protyped flows to show interaction of future features for Dev team

Specs for the dev team

Interaction
Mock Up 1

Interaction
Mock Up 2

Website Mock Up

Highlights & Outcomes

200+

Screens Designed

10+

Iterations to refine usability

1 App

Delivered a scalable, lifestyle-centric app focused on nutrition, fitness, and shopping

Solutions:

• Built a smart onboarding questionnaire that filtered content by user lifestyle — helping users see only what matters most to them.

• Designed modular layouts with prioritized UI cards and collapsible components.

•Used pink only as an accent and brought in logo textures to retain brand identity subtly.

• Break down the features by priority

Final Main Screens

workout flow from wireframes to design layouts

Reflection

What I could have improved:
• This project taught me to do research often and through out the process.

• Validating my design decisions by using data. I should have tested the color options by running usability tests.

• In retrospect, I wish to had run A/B testing to see how our designs did in comparison, and tested it against accessibility guidelines